Selecting a domain name is crucial for branding in online world, you need to perform in depth research to choose an effective domain name because the domain name is your business identity in online.
Why Domain name is important:There are basically two reasons
- Branding: The right domain name increase the brand reorganization.
- First Impression: A good domain name can make a positive and lasting impression.
So, how do you choose the right domain name
Related article: How right domain can contribute to business success?
Brand able over Generic:
A brandble domain name is sole and stand out from the competition, while generic domain name is usually stuffed with texts and long, it’s unmemorable.
For example: Do you know Carinsurence.com, abcinsurence.com , Newhelathisurence.net probably don’t know, right? These are the generic, Behalf of those domain names you can choose the “INSURANCE.com” how awesome it is. Plus variants of the word “INSURANCE” will increase the competitions.
Creative and brandble domains are always better than generic.
Keep It Concise:
In order to succeed in digital era, you need to keep your audience’s attention towards your business. So construct your domain name carefully that will help you get straight to your point in a way your audience can easily grasp.
According to research from Gaebler.com, a magazine for entrepreneurs, the top-10 websites have approximately 6 characters in their domain name. So It is always advisable that you should keep your domain name concise.
Avoid Hyphens and Numbers:
Your domain should be easy to spell and pronounce? Fine Hyphens and numbers make both of these things more difficult.
Have you seen the new site like flip-kart? There is a hyphen between the ‘flip’ and the ‘cart’. And in same sense, Flipcart may not have spread so quickly if that was in that case.
So your domain name should be smooth and punchy.
Tie it to your Brand Image:
Use the domain name as a way that it highlights your brands image, focusing on those keywords that describe your business and memorable to your audience.
Use the Right Domain Name Extension:
Extensions are suffix such as .com and .net at the end of the web address. According to the research, 95% of domain names have “.com” extension, second is .net and third is “.org”.
Many successful business website has reserve the easy extension like .net , org, com you should always check domain availability and avoid other extensions like “club” “hub” “space” pizza.
Your domain name e will have noteworthy impact on the success and potential of your website. So, make sure to put some careful thought when choosing your domain name.
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